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Tír Ayé

Outbound & GTM · London

The right conversations open doors.

Tír Ayé provides hands-on B2B sales support for founders and sales teams, without another full-time hire.

From outbound prospecting and market testing to fractional Account Executive support, the work is delivered personally: reaching the right buyers, starting genuine conversations and progressing opportunities.

Discuss where you need support

Services

Where we help.

Getting outbound started

You know who you want to sell to, but don’t have someone consistently reaching out.

Start conversations with prospective buyers, learn how they respond and identify where there’s interest worth pursuing.

More prospecting capacity

Your sales team has accounts to pursue, but existing deals and customers take priority.

Keep research, cold calling and follow-up moving without stretching the team further.

Testing new markets and buyers

You’re considering a new territory, customer segment or group of target accounts.

Put the approach to the test, hear what buyers have to say and see where there’s potential.

Progressing live opportunities

Deals are open and interest is real, but day-to-day delivery leaves little time to move them forward.

Get experienced, hands-on support with the commercial work that takes opportunities towards a decision.

Explore our services

What you can expect

More than an activity report.

The objective is to uncover genuine buyer interest and give your team conversations it can act on.

That means clear visibility into outreach, relevant handovers when interest is established and useful feedback about what prospects are saying.

You’ll know what’s been tried, what’s been learned and what makes sense to pursue next.

About

The person behind the work.

Tír Ayé was founded by Habeeb Busairi, with nine years in B2B sales spanning prospecting, pipeline development and closing enterprise software deals.

The work is delivered personally, from research and outreach to support progressing live opportunities.

About Tír Ayé

Where do you need support?

Tell me who you’re trying to reach and where additional sales capacity would help. We’ll establish whether there’s a fit.