The person behind Tír Ayé.

I started in B2B sales doing the groundwork: researching accounts, finding the right people and making cold calls. It taught me that relevance matters more than a polished pitch, and that someone’s interest isn’t necessarily a sales opportunity.

Over nine years in B2B sales, including roles at SkySpecs and Pigment, my work grew from opening doors to managing what happens after the first meeting. Discovery, stakeholder alignment, technical evaluations and commercial negotiations all became part of the job. I also learnt that complex sales rarely progress through one person working alone. They depend on people across both organisations working towards the same outcome.

Tír Ayé brings those parts of sales together for founders and lean teams. Sometimes that means opening conversations with new buyers. Other times it means helping move existing opportunities forward, working alongside the people who know the product and the customer.

I use AI to make research and preparation more efficient, but I don’t mistake a signal for buying intent. Information still needs checking, assumptions need testing and buyers need listening to. The judgement behind those decisions stays with me.

Clients work directly with me. We agree the work, keep track of what actually happens and stay clear about what is moving, what isn’t and what needs attention.